Terms & Conditions

Smirnoff Ice Off Trade Full Terms and Conditions (the "Promotion")

1. The Promotion is open to all residents of Great Britain aged 18 or over.

2. Employees of the Promoter and its affiliate companies, their families and anyone deemed to be professionally involved with or connected to the Promotion are not permitted to enter the Promotion. 

3. Mobile phone required for entry. Purchase necessary, winners may be required to provide till receipt showing purchase. 

4. To enter the Promotion, see the promotional POS in any participating Asda store and purchase a qualifying Smirnoff Ice product. Text SMIRNOFF followed by a space, your date of birth DDMMYYYY and the last four digits of your product barcode to 66222 between 00:01 on 20th December 2024 and 23:59 on 31st January 2025. Entries received outside of this time will be void and will not be entered into the Promotion. 

5. Only one entry per mobile number per day and a maximum of 4 entries per mobile number in total throughout the promotional period. Valid entrants will receive a thank you message confirming their entry into the prize draw for the chance to win a trip to Iceland for themselves and two guests. 

6. Entrants are advised to take care when entering the text keyword, their date of birth and their product barcode details. The Promoter is not responsible for typographical errors and incorrect texts may still be charged. Only correct entries that have followed the instructions and the correct order, i.e., ‘SMIRNOFF’, date of birth DDMMYYYY and the last four digits of their product barcode ‘1234’ will be accepted. Capital letters or lowercase letters will both be accepted. Text entries will be charged at your standard network rate and may not be included in any inclusive text message package.  

7. There will be 1 winner in total. The prize includes: 

a. Economy flights from London, Glasgow, Manchester or Bristol to Reykjavik (with checked baggage) for the winner and 2 guests

b. Airport transfers in Reykjavik

c. 3 nights 4* accommodation for 3 people based on single occupancy, including breakfast

d. £50 per person, per day food allowance (£600 total for 3 nights)

e. Travel Insurance

8. The winner and their guests, who must travel with the winner, must be over 18. 

9. Once a booking has been confirmed, no changes are permitted. The winner and their guests must be able to travel on the booked dates. If the trip, for reasons outside the control of the Promoter cannot take place on the proposed date or the proposed location an alternative date and/or location will be designated. The Promoter will have no liability or responsibility if the winner or their companion cannot attend on the revised dates or to the revised location.

10. Breakfast, transfers to and from the appropriate airport to the hotel and spending money are included as detailed in clause 7 above. Transfers to and from the winner’s location to the departure airport, drinks and snacks including from the hotel minibar and any other incidentals are not included. All expenses not explicitly set out in these terms and conditions will be the responsibility of the winner. Full details of the prize will be supplied to the winner following notification.

11. The winner and their guests are each responsible for ensuring that they each have a valid passport, are eligible for any applicable visa waiver programme or are in possession of a valid visa, as appropriate, and for ensuring that they have all necessary travel and medical insurance (prior to travelling and at all times during the period of travel) and any vaccinations as required. 

12. To the maximum extent permitted by law, the Promoter shall not be liable for any loss and/or personal injury suffered by or to the winner and/or any of their guests that occurs as a result of the winner’s and/or their guests’ participation in the prize. The winner shall be responsible for any damage to venue (including their contents) visited by the winner and any guests throughout the trip caused by their deliberate or negligent act or omission. The taking of the prize subject to the winner agreeing to the contractual terms of the travel provider.

13. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.

14. The winner will be the first valid entry electronically drawn at random from all entries correctly submitted in accordance with these terms and conditions on or before 7th February 2025. An appropriate amount of reserve winners will be selected at the same time.

15. The winner of the Prize will be notified within Five (5) working days of the prize draw, via a telephone call to the mobile number used to enter the promotion and will be asked to provide an image of their itemised till receipt showing purchase of a Smirnoff Ice product within the promotional period from an Asda store via email in order to claim their prize. The winner will be given details of where to provide their receipt upon win notification. 

16. If a winner does not respond to the notification within Seven (7) days, an alternative winner may be contacted by the same process as set out above. A maximum of one set of reserve winners will be contacted and if the prize is not claimed the prize will be forfeited.

17. The prize is non-transferable and there is no cash alternative. The Provider reserves the right to substitute the prize with a prize of equal or greater value. 

18. The Promoter will use your personal information only in accordance with these terms and conditions and our privacy policy which can be found at the following link: https://footer.diageohorizon.com/dfs/assets/www.diageo.com/PrivacyPolicy_en.html?locale=en-gb. The Promoter will only use your personal information for the purpose of carrying out the Promotion. Where the Promoter is not responsible for the fulfilment of or delivery of the prize, the Promoter shall share your personal information with Umbrella Risk Management Ltd who is responsible for the fulfilment of and delivery of the prize.

19. Subject to paragraph 19 and without prejudice to the Promoter's data protection obligations under relevant law, the Promoter shall make available, upon receipt of a written request (which includes a stamped addressed envelope for such a response) 8358 Smirnoff Ice Asda T2W, PO Box 906, Chilton, Aylesbury, HP22 9HR; the winner’s surname and county.

20. Entrants to the Promotion can, at any time (including at or before the time of entry), object to all or some of their personal information being made available in accordance with paragraph 18 by emailing consumercare.GBandIreland@diageo.com. However, the Promoter shall provide the information set out in paragraph 19 upon request from such competent authorities (including without limitation the Advertising Standards Authority).

21. The winner may be asked to take part in publicity.

22. The Promoter reserves the right to withdraw, amend or terminate (temporarily or permanently) these terms and conditions or the Promotion with or without prior notice where it becomes necessary to do so due to any unforeseen circumstances outside their reasonable control (including, without limitation, in the case of anticipated, suspected, or actual fraud or in the event of technical or other difficulties that might compromise its integrity). 

23. Entries that contain any offensive or inappropriate content will be deleted and disqualified at the Promoter's discretion. 

24. No correspondence will be entered into concerning the result and the Promoter’s decision in all matters relating to the Promotion is final.

25. The Promoter and their agents accept no responsibility for entries that are not received for any reason or difficulties experienced in submitting an entry to this Promotion and proof of submission will not be accepted as proof of delivery.

26. While nothing in these terms and conditions will limit the Promoter’s liability for death or personal injury caused by its negligence or for fraud, the Promoter will not be legally responsible to entrants or winners for any losses that were not foreseeable to the Promoter or to the entrant at the time of entry to the Promotion or which are caused by a third party.

27. This Promotion and these terms and conditions are governed by English law and subject to the exclusive jurisdiction of the English Courts. 

28. Entrants are deemed to have accepted these terms and conditions by participating in this Promotion. 

Promoter: Diageo Great Britain Limited, 16 Great Marlborough St, London W1F 7HS.